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Perma Productions through VOCI DELLE DONNE, INC. will directly oversee the production of the
artwork and materials for the Press kit. Moreover, it plans an aggressive marketing campaign
using the Internet – much like "The Blair Witch Project" managed to do. Creating word-of-mouth
interest before the movie is released will be carefully planned and followed through.
One part of the electronic press kit already in place is the award winning documentary,
"Looking For Lucrezia", in which a contemporary woman's appeal and quest for the real
Santa Cristina convent and Lucrezia Vizzana's story have been highlighted.
"Disembodied Voices" will also benefit from a website with top-notch interface,
promoting the movie and its music every step of the way. The site will feature streaming video,
interviews with the stars while on location – thus benefiting from the appeal of these
stars and their fan base. The website will be aggressively marketed via search engines,
aiming to obtain top positions in searches via keywords such as star names, director's
names, and other relevant elements, to be determined.
A publicist will assist with magazine ads, television ads, billboards, press releases,
interviews, celebrity appearances and premieres.
Perma Productions, through VOCI DELLE DONNE, INC., and its partners will enter this film into
all the major film festivals such as Toronto, Sundance, Cannes, Berlin, and Telluride, just
to name a few. All this real life evolution and contact with the public will be highlighted
and published using the Internet and its multiple channels. We are confident that the great
parts written for actors may bring in some prizes. The quality of the script and its subject
matter, as well as its music will also be important assets that may bring this film on podiums
and on news from the very beginning of its career.
The movie will also be presented at MIFED and other major film markets.
In the US, we may elect to initially distribute the film ourselves using the "four-walling" method.
By four-walling we would "premiere" the film ourselves by renting theaters and promoting the film
in strategically located cities. We would pay the costs of prints and advertising and develop
promotional materials for the film. If we could generate enough of a buzz and audience, we
could then negotiate a better distribution agreement.
TARGET AUDIENCE:
Since this is both a love story and a woman's empowerment film, our target audience would be
women ages 18-65. Women's empowerment is a huge theme in many films and on television these days.
However, men will also be attracted to it due to the nature of the situation presented – what
may have been going on through the ages behind convent walls has always been a reason for
fascination and even fantasy for both male and female audiences.
Another audience target will of course be music lovers of all ages – the sheer artistic quality,
the surprise effect of such a rare "find" in the musical world, will create a buzz that will be
supported via the release of the soundtrack and will bring more viewers into theaters everywhere
in the world. Lucrezia's music is still sung in churches today.
WHAT MAKES OUR FILM SPECIAL:
"DISEMBODIED VOICES" can be viewed as a metaphor for people who live behind walls of any kind
and who are forbidden to trespass physical and spiritual boundaries. It is a film that
encourages people to find ways to express themselves through art and cherish the freedom
of their spirit that will always endure and speak to generations long after they and their
ordeals have turned into mere pages of history books.
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